Tuesday, September 29, 2009

Sonyia Rykiel the Next Guest Designer for H&M

Fab readers we were super excited yesterday when we saw that Sonia Rykiel is going to be the next guest designer for H&M. The French house founded by the "Queen of Knits" represents the distinctive, modern and impertinent spirit of Paris and is now going to be available for fabulous shoppers on a budget. This marks the first time that H&M has extended it's designer collaboration to the world of lingerie and related accessories for women, with exclusive pieces to be launched in-store December 5, 2009. Sonia Rykiel is also going to carry the lingerie collection in her major boutiques (for you that don't feel like dealing with the H&M crowds). H&M and Sonia Rykiel will also introduce a second collaboration for spring 2010 featuring her iconic knitwear collection for women and girls accompanied by playful accessories. The second collection will be launched in 250 H&M stores on February 20, 2010. Who else is super excited for the collaboration?!?! We must say that we are really impressed with the direction that H&M has been going this season and it doesn't look like they are stopping anytime soon.

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